Hey Tim,
Yeah, I’ve put a lot of time and thought into getting the costs down on this thing. Working with Crowd Supply’s general recommendations for Total COGs > Sale Price would have put this thing in the ~$425 range. Which puts it into another mental category from “oh that’s expensive” to “no way in hell”, so I just take really tight margin in the hopes of volume making it sustainable. And I just really like people using things I made so it’s worth it for me.
I work with Elecrow and the other manufacturers pretty closely, and I have no reason to believe they’re ripping me off. Sure, if I was 3M and had some weight to throw around, I could put the screws to them and get costs down. But we’re genuinely friends and I want them to succeed as well, they’ve helped me out a lot.
With a ton of volume I might be able to get it down a bit without changing anything, but nowhere close to $150.
The custom spring clips cost 80 x ~$0.16 each (assuming tooling gets amortized to nothing) and have to be placed by hand into the board shells ($7.50) before being soldered.
The LT1054 charge pump for the power supply is straight-up highway robbery at $4.30 plus the low-ESR caps to support it.
Those are the very basic parts that it needs to work. And I do like the idea of eventually making a non-flagship, stripped down version for schools that could possibly hit the $150 mark you set. Maybe using an external display instead of the LEDs ($22.50).
The eventual dream is to put all of this on a piece of custom silicon, which would get unit costs super low (and be much closer to “ideal” wires), assuming volume in the hundreds of thousands. I’ve talked with a few people in that field to confirm is I’m completely out of my mind, and they assured me it is possible to pull off, at least from a technical perspective (not losing a literal million dollars is an entirely separate issue).
But yeah, I’ll take that under consideration and think about what can be reasonably stripped out/optimized when this version is shipped.
(Or I can just find a way to harvest user data and sell the hardware at a loss like most consumer electronics nowadays, ha.)